One of the things that newbies at blogging find most difficult to do is picking a niche. You have probably heard it repetitively when it comes to starting a blog to choose your niche; while some people know from the onset what they want to blog about, others spend a lot of time stewing over it because they do not want to make a mistake. I wrote this article to help both categories, if you have chosen your niche already, this will help you confirm your choice or reconsider, and if you haven’t chosen, well, this is how to choose your niche.

Some Things To Note

  • Choosing your niche is not as difficult as some bloggers make it sound.
  • There is no niche that you can’t make money in, some are just more profitable than others are.


A niche is a distinct part of a market that deals with or sells a particular item. A blog niche discusses specific topics.

Why is a Niche Important?

Think of the local market, and how there are different sections for different things to be sold. You agree that it makes things easier, when you want to buy a certain thing, you know what section of the market to go, so it is in the online world.
When you create a niche blog, it makes it easy for your audience to find you. And it also makes it easy for you to create content.

If someone wanted to stay updated about sports, they would follow a sports blog, if they want to be updated about fashion, they would follow a fashion blog. Picking a niche helps you reach targeted audience, and it makes monetizing your website easier. This is why a niche blog is important. It defines what you stand for.

If you decide to just write about and blog about anything, that’s fine, but then what exactly will you be known to blog about?

The good thing about choosing a niche is that you can choose anything you want. You can choose to blog about anything at all, and still make money blogging with it. And anything can be a niche, from food, to sports, to cars, to games, to fashion, career, to religion, to health to weight loss, to music and movies, makeup, skincare, love and relationships, anything at all you want to blog about. But then like I said, some niches are more profitable than others.

“Some people say ‘Sub-niche your niche’, I don’t buy that, I see it as just limiting the horizon of your online business”

For example, I blog about making money online, while some people have settled with talking about one method of monetizing your blog and ways to make money online, I discuss diverse methods, and I’m still sourcing for more methods.

The sports niche is another example, it is a very wide niche, there are various kinds of sports, indoor and outdoor sports. While you can decide to Sub-niche and talk about only 1 sport (maybe football, or volleyball), you can also decide to talk about as much as you can. As long as you can be consistent with it, stay updated on the news and trends, and keep your blog updated..

Better yet, you can wait till you have a team of people working with you (yes, you can get to that point in your online business), and expand your niche to it’s full capacity.

The Lifestyle niche too is very wide, lots of people sub-niche, some decide to talk about travelling, traditions, holiday, faith etc..

How To Choose Your Niche

Before you choose your niche, I want you to put a few factors into consideration. You should choose your niche based on:

Your Interest

So first things first, I want you to make a list of all the things you are interested in, the things you enjoy talking, reading, hearing about, and don’t mind engaging in. Politics, Celebrity Life-style, Kickboxing, Food, Fitness, Health, Finance, Animals, Horoscopes, Love, anything at all you are passionate about. Because in the long run, you are going to be creating content, writing articles, and you don’t want to write about something that will give you headaches or too much problem constructing.

Niche Profitability and Future Trends

Choose a niche and blog about something timeless, something that will forever remain relevant to humans, that also has a role to play in the profitability of the niche. The weight loss niche/ fitness is one niche I know is profitable and keeps trending. Lots of people want to lose weight and keep fit, people are looking for diverse methods to lose extra pounds, always researching information. Fashion too is a very profitable niche, Human will always wear clothes and foot wears, there will always be accessories and wigs and all.

So consider these things, in 10 years, will what I want to blog about still matter? Do a google research on trends, go to Google Trends to make a research about the top 3 or 4 topics on your list.

Monthly and Yearly Searches/ and Competition

The average monthly search of your blog matters a lot. How often do people look for information about what you want to blog about? How much competition is in that niche? What edge do you think you can have to succeed in that niche? Is it life experiences? Or do you have great knowledge about what you want to blog about? What do you know about what you want to blog about? Or how much are you willing to research about it. 

I for example keep a journal, I enjoy travelling and noting things down, observing emotions and traditions for future references. If I were to blog in line with that Interest, I would go for Life-style niche, Write about different people and different cultures and their way of life, and I can easily monetize the blog by- affiliate marketing for hotels in different places and airlines, and restaurants etc- or through Google Adsense and loads of other ways.

There are so many different ways to monetize any niche, so there is no need to be anxious about the niche you pick. But basically those are the things to look out for.


  • Choose a niche that you are passionate about. Something you find easy and interesting to discuss/do.
  • Choose a niche that is timeless. One that will keep trending.
  • Choose a niche that has a sizable amount of monthly search, and not too much competition.

So with these, you should be able to pin down a niche to blog about in 20 minutes or less.

If you still require any help, or have any questions, leave it in the comments section below.