by Deniafe | 4:06 pm

Keywords are super important to any blogger that wants to become an authority in their niche, or any blogger at all that wants to generate revenue via blogging, and how to select keywords is a skill every webmaster should posses. Choosing the right keyword is one of the SEO strategies used to boost rankings on Google SERP’s, and ultimately driving traffic to your site. It is therefore  consequential that you to know how to select keywords when creating your content, so you aren’t just shooting without aiming at anything really.

What is a Keyword?

A keyword is an idea or topic that tells what a content is about. In SEO terms, Keywords are the phrases/words that searchers enter into a search engine search box. Different people all over the world are searching for different things, and the words they type into the search box is what is called a keyword. For example, Someone could search for “dinner gown styles” “Lions” or  “Baby toys” those are keywords.

Singular Keywords vs Long-Tail Keywords

Singular keywords are one word/phrase keywords. Just like searching for cars, or dogs, or clothes. While singular keywords usually have high search volumes, they come with extremely tough competition, and can be very vague in terms of description. So someone could search for babies, and what they might be looking for could be baby toys, or baby food, or baby clothes.

On the other hand, Long-Tail keywords are clearly defined and have less competition, and a size-able amount of targeted traffic. For example, “best healthy baby food”. That is a long-tail keyword that has less competition than just “baby food”, good traffic, and targeted visitors.



Usually, this is how it works: Let’s say your keyword is healthy baby food, and you create your content that talks about healthy baby food, the keyword healthy baby food should appear in your content no less than 2 times, and not more than 5 times to avoid spamming. So when someone makes a search for healthy baby food, your content is ranked amongst Google’s SERP because Google spiders have been able to find your keywords and rank your content in the search result for that search.

The goal for creating content should be to target a particular keyword, such that when someone makes a search, they can easily find your content among the search results because it is relevant to what they are searching for. Hence, the need to know how to select keywords is important to generating organic traffic. The process of selecting keywords is called “keyword research”.

Keyword Research

Keyword research is the process of finding terms(keywords) people enter into search engines, and creating content targeted at those search terms.

How To Select Keywords

Think Like a Customer

To select the right keyword when creating your content, you need to think like a customer. Put yourself in the shoes of he ordinary person searching for something online, How would they search? what would they type into google? You can also ask a few friends and family, or current customers for their opinion, and the kind of phrase they would look for if they were searching for a product or service online.


Photo Credit: Pexel Images


Study The Competition

Make a list of your competitors and go to their website, read their content and view their metatags to find out what keyword they are targeting. Not only will that help you see some things that you might be missing, it will give you new ideas.

Understand The Long-Tail Keyword

Long-tail keywords are a combination of 3 or more words. Even though long tail keywords boost lower search volumes than the singular keywords, they attract “relevant traffic”, are usually less competitive, and are easier to rank well on. Select long tail keywords  that specify what you’re about, or your content is about.

Use Keywords Research Tools

The use of keyword research tools to select keywords is so important, it makes keyword research easier than doing it manually and fun. Good news is there are some really cool free keyword research tools, they can help you get data on keyword volume, keyword trends, keyword competitions, etc.

Google Adwords is one of the free tools, but they are limited. Of course there is the manual way to do keyword research using google suggestions and other methods, but those are way too stressful. Personally, I use a paid tool Jaaxy which is just amazing, it comes with features like saving your keywords for later, viewing your search history, checking your site rank on SERPs, etc.



Analyze The Results

When you have used a keyword, monitor it from time to time, observe how is trending over time.

Make sure to utilize your keyword wherever possible without spamming or giving a bad reader experience. Include your keyword in your blog post (depending on how long your article is, about 2-4 times) and social media posts.

The more you make use of keywords within your content, the easier it will be for your targeted audience to find you.





Jon Lake

Really useful post. I have been in online marketing for a number of years and it was great to read about studying my competitions websites and metatags. Good tip. 

I also hadn’t thought about monitoring the keywords over time to look for trends. That is another good tip and I will certainly be doing that from now on. 

Keep up the great work.

Nov 12.2018 | 10:17 am


    Thank you Jon. I’m glad you found one or two useful tips.

    Nov 12.2018 | 08:30 pm


Hi Deniafe

Thanks for an informatve article.  It certainly helped me.

What you have written resonates with some training I have been having re being an online publisher and blogger, so that’s reassuring.

However, I have had another view from a reputable source that is we need not worry about keywords but should just focus on QUALITY of content and really ENGAGING with our audience.  Supposedly, if we do these two things all the rest will follow….e.g. our content and site details will get shared, articles may go viral, visitors will flock to our sites and the social media community will share our content etc etc.

I would be very interested in your views and comments about this.

Many thanks,


Nov 12.2018 | 10:19 am


    Hi David. I think that keywords are related to niche, and it helps determine the things you write about. If you are looking to become an authority in any niche you choose, you have to work with keywords. The reputable source probably said so because they’re probably at a point where they don’t need keywords anymore, they are authorities already, but for those of us working towards becoming an authority in our niche, we should to every seo method (keywords inclusive).

    Nov 12.2018 | 08:41 pm


Dear Debbie,

Thanks for the informative and helpful post on selecting keywords.

Being a full-time blogger and to get organic traffic keywords plays a vital role in my content creation. “Think like a customer” is where I need to focus more and thanks for the new insight.

I am a big fan of Jaaxy. I am using it for all my blog post for nearly 2 years and Jaaxy is more than a keyword research tool. The best thing is anyone can try it for free.

Wishing you much success!


Nov 12.2018 | 10:21 am


    Thank you very much for this helpful comment Paul. I have a Jaaxy witness.


    Nov 12.2018 | 08:43 pm

Ngonidzashe Manzwangani

Thank you so much for a comprehensive article. I created my first website 2 weeks ago and I was not quite understanding on how to use long tail and singular keywords.long tail Keywords seems the way to go. I have one question on the use of keywords, the question is “is it possible to write about current/trending topic that has no keywords at all, would you advise that?

Nov 12.2018 | 11:02 am


    Hello. Write about a trending topic with no keywords? or write about a topic using a keyword that has no traffic? I think the latter is the case. I don’t think it’s wise to write using a keyword that has absolutely no search traffic. But if you write about a trending topic using a keyword that isn’t too competitive, that can work.

    Nov 12.2018 | 09:06 pm

Christina McMahon

Super-informative! I like the tip about using the keyword in your blog post twice – and no more than that. Thank you!

Nov 21.2018 | 05:54 pm


    Anytime. I’m happy you enjoyed the read.

    Nov 29.2018 | 07:53 am


If you end up using more than one phrase or word multiple times in your article, does that mean you have more than one keyword?

Nov 22.2018 | 12:59 am


    No it doesn’t. If you still want more in-depth discussion on keywords. You can email me.

    Nov 29.2018 | 07:56 am

Jeannette Paladino

Keywords are important, for sure, but search engines are also using semantics — that is, they are employing machine intelligence to determine the intended meaning of words so searches become more relevant. Google and the other major search engines are aiming to be more precise in delivering content that people really want. Keywords are important but they need to be used in context.

Nov 22.2018 | 05:22 am


    True. Of course your keyword has to be related to what your content is addressing. Thank you Jeannette for adding your valued knowledge.

    Nov 29.2018 | 07:58 am

Phoenicia Oyeniyi

I try to keep this in mind when writing my blogs particularly as they are uploaded onto a series of social media platforms. Adopting these methods will attract more people to your website. Thank you for sharing your knowledge.

Nov 22.2018 | 09:18 am


    Yes Phoenicia. Keywords work for social media posts as well. That was insightful. Thanks for adding.

    Nov 29.2018 | 07:59 am

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