Keywords are super important to any blogger that wants to become an authority in their niche, or any blogger at all that wants to generate revenue via blogging, and how to select keywords is a skill every webmaster should posses. Choosing the right keyword is one of the SEO strategies used to boost rankings on Google SERP’s, and ultimately driving traffic to your site. It is therefore consequential that you to know how to select keywords when creating your content, so you aren’t just shooting without aiming at anything really.
What is a Keyword?
A keyword is an idea or topic that tells what a content is about. In SEO terms, Keywords are the phrases/words that searchers enter into a search engine search box. Different people all over the world are searching for different things, and the words they type into the search box is what is called a keyword. For example, Someone could search for “dinner gown styles” “Lions” or “Baby toys” those are keywords.
Singular Keywords vs Long-Tail Keywords
Singular keywords are one word/phrase keywords. Just like searching for cars, or dogs, or clothes. While singular keywords usually have high search volumes, they come with extremely tough competition, and can be very vague in terms of description. So someone could search for babies, and what they might be looking for could be baby toys, or baby food, or baby clothes.
On the other hand, Long-Tail keywords are clearly defined and have less competition, and a size-able amount of targeted traffic. For example, “best healthy baby food”. That is a long-tail keyword that has less competition than just “baby food”, good traffic, and targeted visitors.
Usually, this is how it works: Let’s say your keyword is healthy baby food, and you create your content that talks about healthy baby food, the keyword healthy baby food should appear in your content no less than 2 times, and not more than 5 times to avoid spamming. So when someone makes a search for healthy baby food, your content is ranked amongst Google’s SERP because Google spiders have been able to find your keywords and rank your content in the search result for that search.
The goal for creating content should be to target a particular keyword, such that when someone makes a search, they can easily find your content among the search results because it is relevant to what they are searching for. Hence, the need to know how to select keywords is important to generating organic traffic. The process of selecting keywords is called “keyword research”.
Keyword research is the process of finding terms(keywords) people enter into search engines, and creating content targeted at those search terms.
How To Select Keywords
Think Like a Customer
To select the right keyword when creating your content, you need to think like a customer. Put yourself in the shoes of he ordinary person searching for something online, How would they search? what would they type into google? You can also ask a few friends and family, or current customers for their opinion, and the kind of phrase they would look for if they were searching for a product or service online.
Study The Competition
Make a list of your competitors and go to their website, read their content and view their metatags to find out what keyword they are targeting. Not only will that help you see some things that you might be missing, it will give you new ideas.
Understand The Long-Tail Keyword
Long-tail keywords are a combination of 3 or more words. Even though long tail keywords boost lower search volumes than the singular keywords, they attract “relevant traffic”, are usually less competitive, and are easier to rank well on. Select long tail keywords that specify what you’re about, or your content is about.
Use Keywords Research Tools
The use of keyword research tools to select keywords is so important, it makes keyword research easier than doing it manually and fun. Good news is there are some really cool free keyword research tools, they can help you get data on keyword volume, keyword trends, keyword competitions, etc.
Google Adwords is one of the free tools, but they are limited. Of course there is the manual way to do keyword research using google suggestions and other methods, but those are way too stressful. Personally, I use a paid tool Jaaxy which is just amazing, it comes with features like saving your keywords for later, viewing your search history, checking your site rank on SERPs, etc.
Analyze The Results
When you have used a keyword, monitor it from time to time, observe how is trending over time.
Make sure to utilize your keyword wherever possible without spamming or giving a bad reader experience. Include your keyword in your blog post (depending on how long your article is, about 2-4 times) and social media posts.
The more you make use of keywords within your content, the easier it will be for your targeted audience to find you.