So we all know Search Engine Optimization is one of the best ways to generate Traffic. Probably the best. And we all want Traffic. Not just any traffic. We want high converting, relevant traffic to our blog or site(s).
The problem is that relying solely on SEO can be detrimental to our business. We must learn to diversify ways of generating traffic to our blog and not focus on SEO alone. So that our online business can continue to run no matter what google’s “Penguine” and “Panda” updates brings.
In this blog post, I’ll be talking about other ways to get quality traffic that are free and does not involve search engine ranking.
QUALITY OF Traffic
Not all traffic is relevant to our site. The type of traffic relevant to our blog or website is going to depend largely on our niche. So in bringing in the traffic, we need to consider how highly targeted the traffic is. Low quality traffic is as good as no traffic at all.
In 8 long years of experimenting traffic generation, I have been able to test a lot of techniques. Some of the most effective are listed below.
When you write an article for other people’s blog, that is guest blogging. The advantage of this technique is very obvious from the start. You are taking advantage of the other blog’s audience and ready made traffic. This method is even more effective if you write for blogs with high authority and with high reputation. These are usually blogs that are more than a year old.
Guest blogging in most cases does not require investment. (I’m assuming you want free methods. You can invest if it’s within your budget). What this method really requires is finding the right blog to write for, brainstorming ideas on what to write about, taking the time to write, and of course sending the written articles to be published.
In return for the article, You get the opportunity to direct traffic to your site. (From links embedded in the content).
There is something about freebies that triggers people’s reactions each and every time. People always participate. I guess it is related with the feeling of being smarter and faster than others, or the mere fact of being singled out from a group to be given something for free. The fact is that contest giveaways brings participation and gives results.
No matter how small or how big it is, running a giveaway can greatly increase the amount of visitors to your site and subsequently the amount of subscribers.
To get a boost of traffic to your site using contest giveaways
Decide on the best time to run the contest. It could be on some kind of holiday or an important occasion for your website.
Decide what type of contest you want to run. And the prizes to be won. It must be related and relevant to your nice. The prize must be cool and desirable, something people are willing to come out of their shell for.
Announce your contest on social media. Get word out before the contest starts.
Launch your contest and continue to promote it until it ends. Once your winner is picked at the end of the contest, make sure you announce the winner. If possible, get a testimonial from the winner to show that a prize was actually won and that will increase your credibility.
BE ACTIVE ON FORUMS
Forums are one of my secret traffic generation platform. The amount of traffic I get from forums is insane. It’s seriously one of the most underestimated ways of driving traffic to a website.
You can drive thousands of traffic to your site using forums alone. The more active you are on a forum, the more traffic you will be getting.
The first step is to find forums in your niche. This is really important as it will determine the relevance of the traffic you get. Gather at least 10 high traffic forums. It’s important you make sure the forums are worth your time, since you need traffic from these forums, you don’t want forums that are still growing, you need forums that are aged and are receiving high amounts of traffic.
Next step is to register. Then make a grand introduction. You don’t want to introduce yourself as a newbie. Make sure you make that first impression count.
Then you need to set up your signature, include a link to your website in your signature. This is the way you are going to be driving all that traffic. Some forums might not allow you to add links in your signature until you have been there for up to a week.
Once you have all that done. The next step is to actually become a part of the forum. Start participating by joining discussions and starting your own. Soon you’ll start seeing an influx of traffic from the forum.
I always say this, Your audience is on social media. You can’t get it better than that. Seriously! It’s time you start using social networking Platforms to full advantage.
A very good example is Facebook groups. I’m sure you must think this is a saturated method of generating any website traffic. In all fairness, if you do not approach this method strategically, you won’t be getting results.
The key to using Facebook groups is to join relevant groups, know what triggers people’s reaction and let your posts be centred around such things.
You should also know when to post. Once you are well-informed on all these things, it will be quite easy for you to generate traffic from Facebook groups. And these tips applies to other social networking platforms like linkdin groups, G+ communities, Reddit e.t.c
Another option of generating traffic is blog commenting. This might seem like a less effective method to most people. But this cannot be further from the truth.
Blog commenting is a very good example of conversation marketing. And the most important key to conversation marketing is to focus on giving value.
Focus on helping people. Answer a question in a very informative way and you have won that person. It will then be really easy to lead the person to your site.
First, search for sites that post contents that are related to your niche. You can use a service like Similarweb to get the statistics of the website you want to comment on. You want to make sure the website is getting high amounts of traffic.
You can also use services like Feedly and Google alerts to get new blog posts notifications.
Ideally you want to comment on sites with high level of traffic and high level of activities. This way more people will see your comment and subsequently visit your site.
If you use the internet at all. You must have typed in a question at one time or the other into google and found sites like Quora on the first page of search engine results.
Question and Answer sites like Quora are like traffic fortresses. They can do wonders to your sites if we know how to play your games right.
Just like blog comments, it is quite easy to get traffic from these sites. The one thing you must focus on is adding value. Be strategic about how you answer questions.
Make sure you have an in-depth knowledge of the question or research it well before attempting to answer. It should be of high quality. If you churn out 100s of answers that are not helpful, you won’t get any traffic. 1 quality well written answer has the potential to bring you 100s of thousands of traffic.
VIRAL CONTENT BEE
Viral Content Bee is a platform created for bloggers to encourage the sharing of quality content. I would like to put more emphasis on quality content. Before you can even consider using this platform, you need to make sure your content is of high quality and sharable, otherwise, this platform will not work for you.
Having said that, viral content bee is a platform where users earn points for sharing other people’s contents on their social media platform. And in turn, you use the points you have earned to get other people sharing your content.
All you need to do is visit viral content bee website, sign up and start sharing valuable contents to earn points. Once you have amassed enough points, you can then submit your desired blog post. And that’s it. You will start getting shares on your content and start seeing traffic from the shares.
Go ahead and give this Platform a try. It’s so simple and easy to start getting results.
HOST OTHER BLOGGers
This works almost exactly as guest Blogging. When you accept other blogger’s article and allow them to link back to their site, both you and the guest blogger will start to promote that content to your existing audience and non existing audience. Now what is better than “ONE GOOD HEAD”? “TWO GOOD HEADS”. Imagine the amount of people that will be reached when two people are actively promoting one content. It’s a win win situation. He gets visits from your audience and you get visits from his audience in return.
BRINGING IT ALL TOGETHER
You shouldn’t have to rely heavily on google or any other search engine to get traffic to your business. You should now be rest assured that after following the steps I have listed out in this article, your business is secured no matter the update that comes along from google or any other search engine.