For any blogger, full time or part-time, once they have grown their site to a certain level, how to monetize the site comes next on the agenda, and one of the the real ways to earn money online is with Google Adsense.
What Is Google Adsense?
Google Adsense is a Cost Per Click (CPC) advert program. It allows marketers/publishers who want to have ads on their websites put an HTML link on their sites to have targeted content relevant ads show on their site. Google Adsense is one of the most popular ways to monetize your website, although you should know that it is not a ponzi scheme, it is not a get rich quick scheme, you have to work your way through honestly, and then you can get earn a lot.
How Do You Earn Money With Google Adsense?
There are two ways to earn money with Google Adsense;
1. Through Clicks:
This is popularly known as CPC (Cost Per Click). This is simply how many people click on your ads.
2. Through Impressions:
This is popularly known as CPM (Cost Per 1000 Impressions). This is simply the number of views the pages the ads are placed on receives.
How Does Google Adsense Work?
Google Adsense for webmasters is almost the easiest way to make money online with their website, I say it is easy because you don’t have to do anything once the ads are on your site, your traffic earns for you. So if at all you have any job to do, it is to keep the traffic coming.
So basically, first things first, you have to:
Sign up for a Google Adsense account, a code will be given to you which you have to install on your website/blog.
Once the ad code has been installed on your site, Adsense spiders will crawl the site to know what your pages/content is about, then they check their ads inventory and add related ads next to each article on your site. This is so easy for everyone involved because the audience on your website reading about weight loss are more likely to buy weight loss products than an audience reading about shoes.
You have the privilege to choose how your ads look like, where they are shown on your site, and the kind of ads you want.
Google will pay you when you make a minimum of $100. They can either pay by sending you a paper cheque, or by making a direct deposit into your account.
Google Adsense Eligibility
If your blog is a free blog on blogger, there is a monetize tab that you can use to set up and manage your Adsense account.
If your blog is self-hosted on WordPress, go to Google Adsense to sign up for an account. Once your account is approved, you will receive a code to to your website via a widget or plugin.
You are not eligible for a google Adsense account if your blog is hosted on a free WordPress platform (One of the disadvantages of a free blog). The only option in this case is to use WordAds, and that is if you have your own custom domain name.
How Much Can You Earn?
How much you can earn with Google Adsense largely depends on how much traffic you are driving to your site. Some blogs make a full time income from monetizing their blog through Adsense alone. But these are blogs with hundreds of thousands of daily visitors.
It takes patience and consistency to earn with Google Adsense. I told you it wasn’t a get rich quick scheme.
Your best bet to earning more money from Google Adsense is through Ad clicks. When people need information about something, or are trying to solve something proving too difficult, the next line of action is to search on Google. Now if you have content that has information/solution to what they are looking for, and your site ranks say 3rd place on Google search results, they click on your site and next to your content is relevant ads that might have a solution to their problem, or information for them, so they click the link, and that click is money for you.
For Example, let’s assume you write an article on best keyword research tool, and using SEO your page is able to rank 2nd on the 1st page of Google search results when someone searches for keyword research tools, Google Adsense knows what your post is about, so when people are reading your post, there’s an ad next to the post that shows Jaaxy or Moz which they can just click and bam…
If your article is about shoes, and there’s an ad about somewhere to buy shoes next to the article, and the reader is interested in buying some shoes, they will most likely click on that ad. Even if they had no intention of buying a shoe, they just might click out of curiosity. The rate per click depends on lots of factors, but you get paid for a click.
From friend to friend, don’t ever do these with Adsense.
1. Don’t Ever Click Your Own Ads.
Google more or less knows everything, and they have a way of knowing if you are clicking your own ads. I know you think that you might be able to play a quick one on Google, but trust me when I tell you not to even try it at all, you’ll just get yourself banned.
2. Don’t Tell Your Family and Friends to Click Your Ads.
Just like no 1, don’t do this. Google will always figure it out, I don;t know how they do it, but they will find out.
3. Pay Attention to Your Ad Clicks.
If you get about 5 clicks monthly, and all of a sudden you start getting over 100 clicks, then most likely something is wrong. If you stepped on some toes and they’re trying to get back at you by clicking all over the ads on your site, find out and address it immediately, you can still get banned even if it’s not your fault.
4. Don’t Rely on Adsense as Your Only Source of Income.
Yes you can make a lot of money with Google Adsense, I’m talking thousands of dollars, but still don’t rely on Adsense only. We can never tell when something would happen to trigger Google’s no-no sensors and bam… So use other monetization strategies as well.
5. Don’t Use More Than 3 Ad Blocks on a Page.
Google let’s you use up to 3 ad blockers on per page. If you have one at the end of your post, one in your header, and one in your sidebar, that’s about it for that page. Don’t also annoy your audience with ads all over the site, you can stylishly place them without it being an annoying disturbance to your audience.
This is where I’ll drop my pen. I know that there might still be some questions on your mind. Don’t hesitate to ask or add in the comments section below.