by Bamz | 1:03 pm

For any blogger, full time or part-time, once they have grown their site to a certain level, how to monetize the site comes next on the agenda, and one of the the real ways to earn money online is with Google Adsense.

What Is Google Adsense?

Google Adsense is a Cost Per Click (CPC) advert program. It allows marketers/publishers who want to have ads on their websites put an HTML link on their sites to have targeted content relevant ads show on their site. Google Adsense is one of the most popular ways to monetize your website, although you should know that it is not a ponzi scheme, it is not a get rich quick scheme, you have to work your way through honestly, and then you can get earn a lot.

How Do You Earn Money With Google Adsense?

There are two ways to earn money with Google Adsense;

1. Through Clicks:

This is popularly known as CPC (Cost Per Click). This is simply how many people click on your ads.

2. Through Impressions:

This is popularly known as CPM (Cost Per 1000 Impressions). This is simply the number of views the pages the ads are placed on receives.

How Does Google Adsense Work?

Google Adsense for webmasters is almost the easiest way to make money online with their website, I say it is easy because you don’t have to do anything once the ads are on your site, your traffic earns for you. So if at all you have any job to do, it is to keep the traffic coming.


So basically, first things first, you have to:

Sign Up:

Sign up for a Google Adsense account, a code will be given to you which you have to install on your website/blog.

Once the ad code has been installed on your site, Adsense spiders will crawl the site to know what your pages/content is about, then they check their ads inventory and add related ads next to each article on your site. This is so easy for everyone involved because the audience on your website reading about weight loss are more likely to buy weight loss products than an audience reading about shoes.

You have the privilege to choose how your ads look like, where they are shown on your site, and the kind of ads you want.

The Pay

Google will pay you when you make a minimum of $100. They can either pay by sending you a paper cheque, or by making a direct deposit into your account.

Google Adsense Eligibility

If your blog is a free blog on blogger, there is a monetize tab that you can use to set up and manage your Adsense account.

If your blog is self-hosted on WordPress, go to Google Adsense to sign up for an account. Once your account is approved, you will receive a code to to your website via a widget or plugin.

You are not eligible for a google Adsense account if your blog is hosted on a free WordPress platform (One of the disadvantages of a free blog). The only option in this case is to use WordAds, and that is if you have your own custom domain name.

How Much Can You Earn?

How much you can earn with Google Adsense largely depends on how much traffic you are driving to your  site. Some blogs make a full time income from monetizing their blog through Adsense alone. But these are blogs with hundreds of thousands of daily visitors.

It takes patience and consistency to earn with Google Adsense. I told you it wasn’t a get rich quick scheme.

Your best bet to earning more money from Google Adsense is through Ad clicks. When people need information about something, or are trying to solve something proving too difficult, the next line of action is to search on Google. Now if you have content that has information/solution to what they are looking for, and your site ranks say 3rd place on Google search results, they click on your site and next to your content is relevant ads that might have a solution to their problem, or information for them, so they click the link, and that click is money for you.

For Example, let’s assume you write an article on best keyword research tool, and using SEO your page is able to rank 2nd on the 1st page of Google search results when someone searches for keyword research tools, Google Adsense knows what your post is about, so when people are reading your post, there’s an ad next to the post that shows Jaaxy or Moz which they can just click and bam…

If your article is about shoes, and there’s an ad about somewhere to buy shoes next to the article, and the reader is interested in buying some shoes, they will most likely click on that ad. Even if they had no intention of buying a shoe, they just might click out of curiosity. The rate per click depends on lots of factors, but you get paid for a click.


From friend to friend, don’t ever do these with Adsense.

1. Don’t Ever Click Your Own Ads.

Google more or less knows everything, and they have a way of knowing if you are clicking your own ads. I know you think that you might be able to play a quick one on Google, but trust me when I tell you not to even try it at all, you’ll just get yourself banned.

2. Don’t Tell Your Family and Friends to Click Your Ads.

Just like no 1, don’t do this. Google will always figure it out, I don;t know how they do it, but they will find out.

3. Pay Attention to Your Ad Clicks.

If you get about 5 clicks monthly, and all of a sudden you start getting over 100 clicks, then most likely something is wrong. If you stepped on some toes and they’re trying to get back at you by clicking all over the ads on your site, find out and address it immediately, you can still get banned even if it’s not your fault.

4. Don’t Rely on Adsense as Your Only Source of Income.

Yes you  can make a lot of money with Google Adsense, I’m talking thousands of dollars, but still don’t rely on Adsense only. We can never tell when something would happen to trigger Google’s no-no sensors and bam… So use other monetization strategies as well.

5. Don’t Use More Than 3 Ad Blocks on a Page.

Google let’s you use up to 3 ad blockers on per page. If you have one at the end of your post, one in your header, and one in your sidebar, that’s about it for that page. Don’t also annoy your audience with ads all over the site, you can stylishly place them without it being an annoying disturbance to your audience.


This is where I’ll drop my pen. I know that there might still be some questions on your mind. Don’t hesitate to ask or add in the comments section below.













Thanks for this. This is a very relevant article for me as I haven’t added adsense in my website yet and have been thinking of adding one soon. Now one of the questions that I was never sure of is this. Is there a certain number of visitors that you need before you get accepted? I’ve heard a lot of rumors about people not being accepted to the adsense program because this. 

Oct 18.2018 | 07:24 pm


    Hi Parma. I do not believe that you require a certain amount of visitors to get approved by Google Adsense, as it isn’t one of the things they require. However, it would be ideal that you have some visitors even if they are just friends and family, and a few social media followers. I mean, you do need those people to view the ads placed on your site, and maybe click on it for you to actually make money with Google Adsense.
    I hope I have answered your question.
    If you need further clarification, please respond here, or send an email and let’s talk one on one.

    Oct 18.2018 | 08:48 pm


Great article on Google Adsense, I have been using Adsense for about 5 years now, and I didn’t know what CPM was until today.  

Definitely don’t click on your own ads, and don’t try to join some clicking ring where you all  click on each others ads.  You will get banned.

I think the best way to make money with adsense, and by blogging in general, is to have a lot of quality content that people want to read. Write about things that interest you, and you will attract others who like it too. It really isn’t that hard, but it does take time to get steady income. 

Oct 18.2018 | 07:25 pm


    Hahaha, clicking ring. Thank you very much for your input James, 5 years is a long time, and your experience can never be brushed aside. Quality content is definitely key, and like you said, with patience and dedication, there’d be a steady stream of income.
    I am also glad you could pick up something new from this article.

    Oct 18.2018 | 08:54 pm

Sujandar Mahesan

Hi I have my own website and I have monetized Amazon prime. Google Adsense sounds like a great way to monetize my site. I am going apply right away and I hopefully get approved for it. And also awesome explanations on what to do and what not to do. I’m pretty sure if you didn’t tell me about not clicking on our own ads and the cause I would have did it. Thanks for letting me know about Google Adsense.

Oct 18.2018 | 07:27 pm


    Hey Sujandar! II am happy you could pick up some things from this article, and you are even going to try for Google Adsense. Way to go man! I wish you good luck, come back and share the good news of your approval with us will ya?

    Oct 18.2018 | 08:58 pm


Thanks for the information on Google AdSense. I have heard a lot of it and of course I see it everywhere but I have not tried it yet on my own blog site. I am trying Bing and Yahoo’s version but I don’t really like it. It is just text ads and I personally always find the text ads pretty annoying if there’s no images. I might switch over and give Google AdSense a try. I will certainly keep those ‘don’ts’ in mind as well! Thanks so much for the info!

Oct 18.2018 | 07:28 pm


    Hi Lynne. You should definitely give Google Adsense a try, I feel positive about it. If you as a webmaster don’t like the ads from Yahoo and Bing, how will your visitors feel about it? I think you should move on to something better.

    Oct 18.2018 | 09:01 pm


Great article. Very detailed. I’m inspired.I’m thinking of starting a high quality food site and monetizing it with Adsense.Although adsense will be my primary source of income I also plan on using Chitika ads and getting affiliate commissions by promoting other people’s health and fitness products.

According to Lisa Irby from 2createawebsite it takes a long time to build the traffic but once it comes,depending on your niche,you’re almost always guaranteed fat monthly payments from Google.Great blog by the way.

Oct 18.2018 | 07:33 pm


    Thanks a lot Fadli. I am glad I could inspire you. A food site sounds great. And you sound like you have done a lot of homework on this blogging thing. I mean you even mentioned monetizing through affiliate marketing, sounds like a plan.
    Yeah, getting traffic and building your own audience does take time, but once you are able to start driving traffic steadily, you are guaranteed a good monthly pay, especially with Google Adsense, since you don’t have to do anything much once the ads are there and traffic is coming in.
    Good luck with your plans, if you need help with something or some clarification, don’t hesitate to reach out.

    Oct 18.2018 | 09:08 pm

Nicki V

That was a really great breakdown and explanation of what Adsense is and how it works.  I have heard of it, but I have not looked that much into it yet as I am still trying to grow traffic organically.

Do you need to have a certain number of visitors per month in order to be approved, or can anyone at any stage be approved for Adsense?

I’ve heard mixed things about putting ads on your site.  Some people are for it while others say to just stick with organic traffic. What’s your take? A mix of a bit of both?

Oct 18.2018 | 07:35 pm


    Hi Nicki!
    No, I don’t believe that having a certain amount of visitors monthly is part of the requirement policies to get approved by Google. Although I think it’s only ideal that you should have a few traffic coming in, even if they are just from friends and a few social media followers, your ads needs to get seen by the traffic coming in to your site for you to generate any revenue with Adsense.
    A few things I’ll mention that need to be put in place before applying are:
    Your About Me Page
    Your Privacy Policy
    Great content.
    Site speed
    Easy navigation of site
    Oh and your site needs to be no less than 6 months old.
    If you apply after 6 months, then you’d have had ample time to drive some traffic to your site, and do proper optimization.
    “I’ve heard mixed things about putting ads on your site. Some people are for it while others say to just stick with organic traffic. What’s your take? A mix of a bit of both?”
    Those that say stick to organic traffic, how do they expect your traffic to become conversions if you don’t monetize your site, and Googe Adsense being one of the ways to do that?
    Google Adsense should not be the sole monetization strategy, but it sure is one of the easiest once you get approved, and traffic keeps coming in.

    Oct 18.2018 | 09:20 pm


Thanks for this helpful advice. I’ve always heard that Google Adsense was a good way to make money I just have never done it.

About how much traffic would you say you need a month to get approved by Google? Also which option do you think is better, clicks or impressions?

I think I still have a ways to go before I can be approved for this, but I will defintly tey it out and remember all the tips you have here when I am.

Thanks again.

Oct 18.2018 | 07:39 pm


    Hi Michael.
    I don’t really understand your question, if you’re asking whether you need a certain amount of traffic to get approved? or if getting approved takes a month?
    I’ll answer both, I don’t think you need a certain amount of traffic before getting approved by Adsense, but your site does need to be 6 months old to get approved, and 6 months is enough time to have started building some traffic, even if it’s only acquaintance visiting.
    Getting approved usually does not take more than 24 hours after applying.

    If you think you still have lots of things to do before applying, and you think you might need some help, do reach out to me, I’d be willing to help you.

    Oct 18.2018 | 09:27 pm


A major advantage that AdSense has compared to its competitors is that it accepts websites that are just getting started out. Many of the large ad networks won’t consider websites that don’t have thousands of views a month, and it takes a while for a website to reach those kind of visitor numbers.

Oct 18.2018 | 07:45 pm


    Thanks a lot for this tip. It’s what I’ve been saying that Google Adsense does not require you to have a specific amount of visitors before approving you, although they do need to trust your site.
    Thanks again Cpascal.

    Oct 18.2018 | 09:30 pm

jessie palaypay

I just started using Adsense in unison with affiliate links. In regards to Adsense, I placed the general code in the sidebar area on my blog page. Is that to much as far as having too many ads? The ads appear on every post as a result of just placing my code on the sidebar area.

Oct 18.2018 | 09:08 pm


    I think that it’s recommended that the ads code be placed in the html header of your site. It’s alright for ads to appear on every post, as long as it doesn’t look too spammy, or cause a bad visitor experience.

    I do hope that you have an affiliate disclosure page on your site, it’s important that you have that since you are an affiliate.

    Oct 18.2018 | 09:40 pm

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