If you have been considering or ever considered taking up blogging as a career, just like with any other career choice, you should be aware of what you are going into, count your cost.
Blogging is not as easy as lots of bloggers make it seem, it’s not a quick fix to your money problems and you’ll find that out shortly. Starting a blog is not necessarily the issue, maintaining a blog is where most people lose it. Yes, you can make a lot of money blogging, but it isn’t a get rich quick scheme, it’s a business you have to build, and then you can start making a steady stream of income from it.
The things this article covers include:
Blogging as a career is a leap, it’s just like starting a business for yourself and banking on that business to grow and generate revenue for you to live off.
Blogging full-time, you should expect most of the strings attached with being an entrepreneur, there will be a whole lot of decision making to do, time investment, financial investment and every other baggage that comes with it.
Blogging Requirements/ Investments
1. Blogging Capital
Just like every business that’s just starting up, blogging requires capital, it’s not as much as when you’re trying to open up a store or anything like that, but it does require a capital. Capital for things like;
Hosting in very simple terms is the house your blog lives in on the internet. A blog host is a company that provides space on its servers to store your blog data, and ensure that anyone can find your blog on the internet.
Every blog needs to be hosted to go live on the internet. In Blog hosting, you have two options:
With free hosting, you don’t have to pay anything to have your website go live, but free hosts have very limited options, and the danger about it is, it’s like you’re living in a rented apartment, and the landlord has the ultimate say, you are subject to whatever he wants to do; you don’t own the space where your blog information and data lives. WordPress.com, Tumblr, and Blogger.com are free hosted.
A self-hosted blog is one that lives in your own server, you have access to it to do whatever you want with. Usually people pay third party companies to host their blog, but it comes with full benefits of a self-hosted blog. Popular companies that offer hosting services are Bluehost, Godaddy, HostGator, IPage etc. Check here to review and pick the plan that suits you best.
A domain name is the URL address of your blog, for example, in the address bar, you can see the name of my blog is www.deniafe.com. A domain name usually carries .com, .net, .org, and other extensions there are. You have to pick a domain name for your blog, some people use their names as their domain name, others use a name that can easily describe what their blog is about.
You can get a free domain name, which usually looks like “www.myblogname.blogspot.com.
If you intend to go pro about blogging, a free domain name won’t do, neither will a free hosting or blog do, you have to buy a domain name and hosting that will be solely yours. Own your blog.
You need to choose a domain name, and then buy it.
2. Picking A Blog Niche
A blog niche is a specific topic your blog is about, bloggers create content based on their niche. While most people focus on one particular niche which is advisable, there are a few blogs that have multiple niches, and of course, multiple employees. Any topic can be a niche, some people blog about automobiles, some blog about food, some about fashion and entertainment etc.
Once you have your blog host and domain name sorted out, the next thing is to decide on what you want to blog about, in other words, pick a niche. There are a few things to know before picking a niche, read more about it here.
3. Creating Content
When you have picked your niche, the next thing is to start creating content. A popular saying when it comes to content creation is that “Content is King”. The quality of the content you create is more important than the amount of quality you create. If you take your time and make research and spin one quality article a week, that’s better than writing three incomprehensible articles a week.
If you simply are not a writer by any means, then you can hire a freelance writer to do the job for you at a fair price.
4. Audience/ Traffic
While I have heard that “Content is King, I have heard also that “Engagement is Queen”. Your content cannot add value if nobody sees it. There has to be a plan to get people to come to your site and read your content, you need strategies in place to drive traffic (get audience) to your site.
“Content is King, but Engagement is Queen, and the Lady rules the house”
The need for your site to have visitors is not limited to reading your content only, but for monetization strategies as well, how do you sell something on a site that has no views?
One of the ways to drive traffic to your blog is by sharing your content on social media. If you have already amassed a sizeable amount of friends and followers on social media, all the better for you, if you haven’t you should start. Make use of your social media platforms to market your blog.
SEO means Search Engine Optimization. SEO is the way webmasters drive organic traffic to their websites. By optimizing your website, you are making it more visible, and easier for people to find when they make a search for anything that is related to what your blog is about.
There are SEO strategies that webmasters use to improve their site ranking, the goal for doing SEO for your website is to rank on the 1st page of Google SERP (Search Engine Results Page), which in turn generates organic traffic for your website.
A few SEO techniques are:
Site Mobile Responsiveness
Site Loading Speed, etc.
6. Monetization Strategies
Now, to the major reason you are starting a blog; to make money. There are a number of ways to make money online, different monetization strategies, one of the easiest methods to make money using your blog is through placing ads on your site.
There are two common types of ads:
CPC/PPC meaning cost per click or pay per click.
CPM meaning cost per 1,000 impressions.
The most popular network to join to have ads placed on your blog is Google Adsense.
There is also affiliate marketing, where you can include affiliate links in your content.
With the information you have now, I sure do hope you can start blogging as a career. Blogging is not for everyone yes, but anyone can blog. If a veteran can successfully blog (and I know lots of veterans who own a successful blog), then you can too.